Just Make It Happen!

Those four words that keep AV teams around the globe employed - and, simultaneously, astounded at the things we innocent, non-techy types ask of them. Sure, they can make anything happen if we give them a vague idea of what we want... Can't they???

As somebody who's been on both sides of the industry, I was in stitches at a scene in hit HBO series Succession recently. To avoid spoilers, I'll just say that a certain character wanted an AV technician to change the words that someone else was saying on a live video stream in real time.

The technician, looking confused, gave it some real reflection, as they are prone to do, but ultimately came back with, "Yeah, I'm not sure that I can do that...".

Met with a blank gaze from our character. "Well, but, I bet you can..." (OK, so I'm acknowledging here that we planners do wheedle a bit when talking to AV, right? I mean, are they not somewhat like mythical, magical wizards? 🧙‍♂️🪄Can't they just do it if we ask them nicely enough and they actually want to? To be honest, in my real-life experience, they always seem to manage it🤭)

Continuing with the scene, the AV guy tried to explain in terms our character would understand, "Well, I mean, it's just that, technically, I don't think that I can do that."

Another blank gaze. Followed by the realisation that deadlines were approaching and the statute of limitations on reason had run out. "No, look, that's enough, OK? Just **(expletive)** make it happen!"

At Crowdlink - The Experts in Audiovisual and Technical Production on the Island of Ireland, I'm really not sure if those tech guys are wizards or not (they actually might be), but I know they're unbeatable at making things happen exactly as our clients want, always with clear communication, utter dedication and a quiet commitment to you never really knowing all the work that went on behind the scenes 💫